SUMMARY
Team Pentastar from the company Chrysler has 100% no doubt that customers will love their new additions, the Dodge Grand Caravan and the Chrysler Town and Country minivan's. "Roughly 67 percent of our minivan buyers are previous owners, and the Chrysler Town & Country has won the R.L. Polk Owner Loyalty award in the minivan category nine years in a row. That's a testimonial that is earned by building the best minivan year in and year out, "In fact they are so sure of themselves that people will love them, that they offer a 60-day return policy.. or the "Minivan Pledge" to try out their swift new rides.
CONNECTIONS
By definition of a caveat emptor "Let the buyer beware," Chrysler maintains this policy. They warn the customers that they will absolutely fall in love with any one or two of these new additions, to their collection of already-loved minivans. I think that Chrysler ensures fair, consistent treatment of their customers. Their guarantee is presented in the form of the "Minivan Pledge" the guarantee policy that states
"Team Pentastar is so confident that you'll like its newest people mover that the automaker is giving you 60 days to try a Dodge Grand Caravan or a Chrysler Town and Country for yourself."
REFLECTIONS
I think that the "Minivan Pledge" is quite a genius way to reassure the quality of the considered product to any customer. The fact is, a 60-day return policy can both be considered attractive and effective. It helps to persuade a customer to sign the pledge, and guides them to eventually purchasing the vehicle. It shows the confidence in a company as well as contributes to displaying it's businesses success. Through my eyes, (if i were old enough to have a driver's license and wealthy enough to afford a car) this is something I would refuse to pass up. Well done Chrysler!
