"Shockvertising"

SUMMARY
A woman sued Toyota for a $10 million dollar lawsuit for "Terror Marketing" This was a campaign that attempted to promote a new vehicle through shockvertising. They sent her videos, e-mails, and followed her in the vehicle being promoted.

CONNECTIONS
Experts say that this type of marketing will escalate due to the fact that it is "ever-harder to be heard." There are commercials out there that may seem insane, but this is the idea. To get our attention by being different and way out there. Examples of these ads are pigs eating pigs, public urination to mark territory, use a corpse as a plate, and an angry chef persuading people to "try the sauce!"

REFLECTIONS
In my opinion shockvertising is acceptable, but only to a certain extent. Stalking people is not a smart way to promote a product. Especially if you're trying to get people to love the product. Personally, I agree that it is "ever-harder to be heard" nowadays, and to be noticed, you must be different.